3. Livre, Marketing management by Bernard DUBOIS | Philip KOTLER Publication: PUBLI-UNION Description. p. Format: 25cm. Note: Availability. Livre, Dix cas de marketing management commentés analysés modélisés by Livre, Marketing management by Bernard DUBOIS | Philip KOTLER Publication: . Results 1 – 7 of 7 Marketing management by Kotler et Dubois and a great selection of You Searched For: kotler et dubois (author/artist etc.) Seller: Le-Livre.

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Marketing management, 10e édition: philip Kotler, Bernard Dubois: : Books

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Publi Union July 1, Language: Alexa Actionable Analytics for the Web. Tutorials are conducted around the presentation of the analysis of a mini-case study, duvois students in groups, which further motivates them to learn the main theoretical concepts of marketing in a practical way. Localisation dans le cursus: Buy it now – Add to Watch list Added to your Watch list.

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Seller ships within 2 days after receiving cleared payment – opens in a new window or tab. Lectures, tutorials and case studies The case study methodology and the concept of learning marketing theory by looking at examples of how it is practiced by companies in the real world, is reinforced during tutorials in small groups.

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– Marketing stratégique et digital – iaelyon School of Management

For additional information, see the Global Shipping Programme terms and conditions – opens in a new window or tab This amount includes applicable customs duties, taxes, brokerage and other fees. The course is designed for students who have never studied marketing before, so it is important that the students are introduced to theoretical concepts in marketing, but marketing is also practice, and the objective is to have students learn it in a practical and interesting dunois.

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The strategic dimension of marketing is only introduced, as well as decisions made by marketing managers marketing mix. There are 2 items available. Would you like to tell us about a lower price?

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kotler et dubois marketing management 13e edition pdf

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Seller information dad Get to Know Us. The objective of the course is to provide an introduction to some key concepts of marketing and to explain its role as a key determinant in any modern business environment. Rosalind Masterson and David Pickyon Marketing. Add to Watch list Watching. Redeem your points Conditions for uk nectar points – opens in a new window or tab.

Binding has minimal wear. Learn More – opens in a new window or tab Any international postage and import charges are paid in part to Pitney Bowes Inc. For additional information, see the Global Shipping Programme terms and conditions – opens in a new window or tab.