I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring.

Author: Akilabar Zull
Country: Tanzania
Language: English (Spanish)
Genre: Spiritual
Published (Last): 11 August 2014
Pages: 170
PDF File Size: 12.59 Mb
ePub File Size: 13.87 Mb
ISBN: 293-6-80756-770-3
Downloads: 28933
Price: Free* [*Free Regsitration Required]
Uploader: Mezilkis

Reaching Younger Donors in a Web 2. But bernoff about us who want to do it on the cheap? To ensure you don’t completely miss the mark the authors suggest you start out small and allow for growth or change as the community of participants gather.

Views Read Edit View history. By using this site, you agree to the Terms of Use and Privacy Policy. Share on Google Plus Share. Grouneswell read it in the summer and was very impressed with their process for tapping into the participative web and how it naturally extended the social media framework that we’ve been building here at Communicopia for over two years now.

Critics are those people who rate products and write reviews, respond to posts, or videos. It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now. Creators are those people who make the videos, podcasts, blog posts, reviews that most of us consume.


How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

Listening focuses on hearing what people are saying about your organization online. This website was set up by the PLAN Institute to help people with temporary or permanent life challenges to coordinate the network or friends and family around them for support. A clear plan on how you will respond needs to be in place. Retrieved March 25, These tools may not be as definitive as a Forrester Research report but it’s better than assuming you know what’s right for your target audience.

Winning in a World Transformed by Social Technologies for the last couple of months now. The key point of this objective is if you ask for help from your audience you need to be prepared to listen and take action.

Gdoundswell on Twitter Tweet. The vendor who provides that solution also needs to have the same qualities. Other examples of collecting are tagging, bernof to RSS news feeds, adding to del.

Their groundswel is on the block after all, plus can directly monitor the organizational impact of the strategy, and keep the top dog abreast of the status. The last tactic of Embracing is employed if your organization wants to foster the collective wisdom, knowledge, and ingenuity of your audience to improve your product or service.

He created the Technographics segmentation, a classification of consumers according to how they approach technology.

They find articles of interest, submit the link to these sites, categorize the content, and leave it for critics and spectators to enjoy and comment on. Joiners are those participants who have profiles on social networking sites such as MySpace, LinkedIn, and Facebook.


Instead, customers are controlling the bernofff by using new media to communicate about products and companies. Spectators are the majority of participants. From Wikipedia, the free encyclopedia.

How to Tap into Social Media — A Summary of Groundswell

October 3, Your boss needs to read this book July 19, Report: Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. They created Tyze to support their organizational imperative, “…create networks, develop resources, cultivate innovation and promote thinking to foster the contribution of people who groundswwll isolated and marginalized.

It was published in by Harvard Business Press.

Who will lead the charge? If it’s donations to save children you’re looking for, perhaps it’s a mix of Talking and Energizing like Nothing But Nets. These are the people who animate the conversation around content and are another high value contributor to social media campaigns. Once you understand what your audience is currently doing online you’re ready to define which of 5 social media tactics will meet your organizational objectives:.