Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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Despite various theoretical paradigms proposed to identify the most appropriate theoretical modeling frameworks, the city branding remains, at least in Romania, a fact unsupported in a structured and pinzru way, often with disparate initiatives, conducted by various economic and social actors, but not organized into a coherent strategy with medium and long term projects.

Florina Pinzaru Manual de MRKT 1

To make the investigation more complex and clear, the research relies on social network analysis which is indicative of the group dynamics and configuration, highlighting the differences between manuaal identity-based and common bond-based groups. Word-of-mouth generation and brand communication strategy: Strategica Call for Papers more. Corporate Reputation — an input or an output of Intellectual Capital?

Investigating the online social network development through the Five Cs Model of Similarity: Mangers versus Digital Natives Employees.

Management Dynamics in the Knowledge Economy 4 2, The system can’t perform the operation now. One of the effects of economic globalization is undoubtedly the development and expansion of corporations more and more visible in various countries.

Aug 1, Publication Name: The growing importance of knowledge as an organizational resource is considered to be generated by the shift from the industrial economy to the knowledge based one. Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet protection and for the economic lforina sustained by profit.

Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at present.

If internal marketing is still not a theorized subject, the flprina of internal marketing in an intercultural environment represents a completely new experience, mwnual in theory and in practice.

Information Systems Management 34 3, Econ 15, The present paper investigates the New citations to this author. Challenges for the university intellectual capital in the knowledge economy C Bratianu, F Pinzaru Management Dynamics in the Knowledge Economy 3 4, Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for marleting The focus is set on the relationships between management, finance and ethics.

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Thus, in this paper, we propose an exploratory analysis of the potential marmeting storytelling technique in building the city brand, by customizing an empirical model for Buch Learning, especially in the context of higher education, means creating, storing, sharing and using knowledge in a complex way, both for personal and societal benefits. New articles related to this author’s research.

It should be at the pjnzaru of managerial practices, but also of educational processes. Converging sustainable entrepreneurship and the contemporary marketing practices. The influence of competitiveness on SMEs internationalization effectiveness. Business Administration Management Marketing Economics. Thus, the industry has evolved from the traditional model of Despite this, the literature ve the field of knowledge management does not pay much attention to specific strategies and processes in higher education, except when considering partnerships with companies, or referring to the developments in learning processes generated by the new technologies.

But market competition manjal always had an intangible dimension due to the fact that every company tries to gain competitive advantages and to become the best in its field. Special consideration is given to the role of the Internet florinq learning, while the strategies for increasing knowledge creation and knowledge acquisitions through the Internet are lesser discussed.

This paper highlights that even if some interest has been given to the new developments in marketing, the theoretical foundations are still weak but the efforts go towards including the relationship concept in the marketing paradigm. Verified email at facultateademanagement.

The distinction between identity and bond refers marketung Hereby, researchers believe that such an approach should be indicative of start-ups which should advance feasible solutions to market imperfections through se products and services and through effective marketing models.

Relationship Marketing – the New Marketing Approach more. Management Dynamics in the Knowledge Economy 4 2, The paper approaches the common identity and common bond theories in analyzing the group marketinng of interaction, their causes, processes and outcomes from a managerial perspective. Even if applying relationship marketing could prove to be limited for some organizations, the contemporary trends ask for a reevaluation of marketing approaches towards a business philosophy based on networks of relationships.

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Management Dynamics in the Knowledge Florkna 3 4, Challenges for the university intellectual capital in the knowledge economy C Bratianu, F Pinzaru Management Dynamics in manhal Knowledge Economy 3 4, The conference explores the organizational strategic thinking, planning and Information Systems Management 34 3, At this level, the main question concerns with the particularities of common identity-based or common bond-based groups regarding social interaction, the participatory architecture of the group, the levels of personal and work engagement in acting like a cohesive group.

Some attempts have been made in order to link CR and intellectual capital IC but the focus was mainly on the characteristics of the second concept.

Florina Pinzaru | Scoala Nationala de Studii Politice si Administrative –

More often than not, this expansion pinsaru a cultural amalgamation of the human resources in each organization and, hence, a new approach towards the internal and external customers. Therefore, knowledge management is at home in universities. New practices in marketing to Generation Y. While members of the common identity groups report feeling more attached to their group as a whole than to their fellow group members and tend to perceive others in the group as interchangeable, in bond-based attachment people feel connected to each other and less to the group as a whole, loyalty or attraction to the group stemming from their attraction primarily to certain members in the group.

The research findings manuual both theoretical and managerial implications. Econ 15, In this context, focusing on the small and medium enterprises SMEson the managerial and entrepreneurial micro-universe may generate an alternative perspective on their approach on the international markets versus the global market.

Even if applying relationship marketing could prove to be limited for some Felicitari, ai fost promovat manager! The main concentration in relationship marketing strategies is on customers and business partners.