“Distance Still Matters” is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that. Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.
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For Instructors Request Inspection Copy. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion.
Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. His research focuses on how organizations can support innovation dispersed across international contexts. Her research is in management and strategy, with a particular focus on cultural industries.
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Pankaj Ghemawat: Distance Still Matters: The Hard Reality of Global Expansion
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Description Table of Contents Author s Bio. What does Distance Still Matters say?
Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion
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