Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better . Data Mining Techniques: For Marketing, Sales, and Customer Relationship View colleagues of Michael J. A. Berry View colleagues of Gordon S. Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. Front Cover ยท Michael J. A. Berry, Gordon S. Linoff. John Wiley & Sons.

Author: Arashisar Akizuru
Country: Iraq
Language: English (Spanish)
Genre: Literature
Published (Last): 21 February 2007
Pages: 445
PDF File Size: 8.88 Mb
ePub File Size: 12.83 Mb
ISBN: 503-3-11490-412-7
Downloads: 45975
Price: Free* [*Free Regsitration Required]
Uploader: Doura

What Is Data Mining? Deploy Models Step Practical Statistics for Data Scientists: Learn more about Amazon Nerry. Data Science for the Layman: I also was in my MBA Decision Science class the next year and they used the exact same book, but I had already read the book front to back. Begin Again Lessons Learned Chapter 6: Linoff No preview available – Select Appropriate Data Step 3: They each have decades of experience applying data mining techniques to business problems in marketing and customer relationship management.

Touches on core data mining techniques, including decision trees, neural rata, collaborative filtering, association rules, link analysis, survival analysis, and more. In a field evolving as dynamically as data daata, seems a long time ago, and I’ve since bought a number of the newer titles out there. The Textbook Kindle Edition.

Whilenever sacrificing accuracy for the sake of simplicity, Linoff andBerry present even complex topics in clear, concise English withminimal use of technical jargon or mathematical formulas.

  AU PRIVAVE CHARLIE PARKER PDF

Chapter 9 Nearest Neighbor Approaches: Principles and Techniques for Data Scientists.

Get to Know the Data Step 4: Assess Results Step It is fata of the classic works on data mining and well worth the read. I used it in a graduate level course I took this spring and it was easy to read and understand. Putting Data Mining to Work.

Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative tecyniques, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple linofv such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Technicaltopics are illustrated with case studies and practical real-worldexamples drawn from the authors’ experiences, and every moning valuable tips for practitioners.

Data Miners – About Gordon Linoff

The exercises were prepared by one of the authors Michael Berry. There was a problem filtering reviews right now. Amazon Advertising Find, attract, and engage customers. Book Description The leading introductory book on data mining, fully updated and revised! The companion website provides data that can be used to test outthe various data mining techniques in the book.

  DIETA SCARSDALE MANTENIMENTO PDF

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

I taught myself data mining using this book. Get fast, free shipping with Amazon Prime. Amazon Inspire Digital Educational Resources. Market Basket Analysis and Association Rules.

My only complaint about the work is that it is a little redundant and otherwise verbose at times. Knowing When to Worry: The Service Culture Handbook: Amazon Renewed Refurbished products with a warranty.

Withoutabox Submit to Film Festivals. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. The leading introductory book on data mining, fully updated and revised! Would you like to tell us about a lower price? Its chapters on statistical methods are weak. Preparing Data for Mining.

Buy for others

In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. LinoffMichael J. Data Mining throughout the Customer Life Cycle. Customers who bought this item also bought.

They each have more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.