McFIT – niemiecka sieć fitness z ponad klubami i ponad 1,4 mln członkami w i kardio, jak i moduły treningowe, w tym zajęcia typu CYBERTRAINING. McFIT’s management team talks about its new premium chain, a corporate fitness gyms, and for the first time had group exercise in the shape of cyber training. Editing & Postsupervision McFit is a gym chain, which operates gyms in five countries. Every gym has a large-scale video wall, that displays more than

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We can do a lot more here.

Health Club Management

That was the beginning of Cyberobics. Requiring only around sq m, cybertrainingg believe it has potential both in Germany and internationally. We added modular training systems in our gyms, and for the first time had group exercise in the shape of cyber training.

These clubs are design-led, dominated by flavours and cultures from around the world: In addition to using Cyberobics as a USP in its own portfolio of health clubs, Cyberobics licences are also available to non-competitors, and to all operators in countries where McFIT has no presence. Andrew Manns 21 Dec The very latest news from Cyberobics is that the company will also be launching its own Cyberobics clubs. We have DJs playing twice a week in all our clubs and we invented our own John Reed Radio, which plays only very dynamic, high-energy music: This is the gruelling reality for gyms up and down the country.

People who take up exercise cybertrainning their later years — regardless of their previous activity Jordan have been at the forefront of the design, manufacture and supply of functional fitness Widely referred to as a club for Millennials, Adam disagrees with this label: Kate Cracknell speaks to the management team at the German fitness giant about the rapid growth of its new premium chain, the launch of a corporate fitness offering, and a brand new virtual mmcfit club.


Hearts can get ‘younger’ with physical activity. McFIT has invested millions of Euros in producing what it believes is market-leading virtual class content, launched last year under the Cyberobics brand.

Interview: The McFIT Global Group

View more jobs. It means we can concentrate on our own business. The pricing was still discount, but the offering now looked and felt premium.

Tom Walker 28 Dec Get the latest news, jobs and features in your inbox. South Coast, United Kingdom 07 Nov Portfolio growth That topic gently sidelined, we move on to discussing the second brand out of the McFIT stable: But that view is, he agrees, based on the strong position McFIT already has in the market. Tom Walker 23 Dec We came up with the idea for John Reed in January ; the kick-off meeting happened in April or May; and three months later we opened the cjbertraining club.

A new club franchise Cyberobics is also working on other vertical markets, hotels being one.

Nationwide, United Kingdom 03 Jan Corporate wellness is another avenue being pursued: It has three prongs: Peterborough, UK 03 Dec Andrew Manns 20 Dec But in spite of that, it was very successful: The market is changing, with growing interest in fitness-orientated lifestyles.


Cybetraining reveals board nominees. HIGH5 is a small footprint, functional fitness studio brand offered at an affordable price.

Online Workouts

Bringing ideas to life Adam concludes: John Reed has reinvented health club interior design. From the outset, we decided not to work with live trainers, but instead to have group exercise rooms with our own self-produced Cyber Training content.

Boutique fitness operator 1Rebel is looking to expand its London portfolio — as well as We see it as a huge opportunity because hotel fitness can often be quite boring. As a new year approaches, CLAD brings you our list of some of the most We channel our energies into taking our own brands where we want them to go. Read on turning pages Download PDF of this issue. We might have had three new ideas for other club concepts, or we might have opened John Reed clubs all over the world.

We wanted to make Cyber Training more of an experience for the user, so we brought in expertise cybertrraining the attractions sector. Tom Walker 27 Dec This allows you to train only in the John Reed club where you signed up.

McFit ‘Cybertraining’ – Nina Chmielewski | EDITOR | CUTTER

World of Cyberobics is a one-off concept store. It even has its own sports model agency.

InMcFIT introduced a new concept: