Customer Relationship Management [William G. & McLeod Jr., Raymond Zikmund] on *FREE* shipping on qualifying offers. Customer relationship management: integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. Customer Relationship Management: Integrating Marketing Strategy and Information Technology by William G. Zikmund and a great selection.

Author: Gugul Kazragar
Country: Angola
Language: English (Spanish)
Genre: Relationship
Published (Last): 24 October 2005
Pages: 48
PDF File Size: 2.15 Mb
ePub File Size: 7.74 Mb
ISBN: 584-7-74934-479-1
Downloads: 19647
Price: Free* [*Free Regsitration Required]
Uploader: Bami

Persistent cookies are stored on your hard disk and have a pre-defined expiry date.

FLAME Vivekananda Library catalog › Details for: Customer relationship management

Authentication ends after about 15 minutues of inactivity, or when you explicitly choose to end it. My library Help Advanced Book Search. Read, highlight, and take notes, across web, tablet, and phone. Cookies come in two flavours – persistent and transient. Information Technology and Collecting Customer Data. Gilbert Wiley, c Wiley international ed. Author s Zikmund, William Custtomer.

: Cookies

All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page it probably means you’re uisng a weird and wonderful browser of your own choosing, or have disabled cookies yourself. As a result, experiments with new and modified courses are b taught at many innovative universities at the forefront of this change. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.


Let’s connect Contact Details Facebook Twitter. ZikmundRaymond McleodFaye W.

New item has been added to your cart

Bibliographic Information Customer relationship management: Relationsgip and Table of Contents Description Customer relationship management CRM is one of the hot topics in marketing and information systems today. Export Export to RefWorks. Customer relationship managemrnt is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base.

A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. Note Includes bibliographical references and indexes.

To use, you must have cookies enabled in your browser.

The Nature of Customer Relationship Management. ZikmundRaymond McLeod, Jr. A CRM system brings together lots of In both cases you should know how to switch cookies back on! Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing session.

Customer relations — Management — Data processing. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. Measuring Customer Satisfaction and Loyalty.


As the Internet and digital technology change relatiomship ways business is conducted, the academic disciplines of information technology and marketing are merging. A activation email has been sent to you. No eBook available Amazon. Sometimes, we also use a cookie cushomer keep track of your trolley contents. Subscribe to our newsletter Some error text Name. CRM’s purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.

Winback and Acquisition Strategies. Please click the link in that email to activate your subscription. Integrating Marketing Strategy and Information Technology.

Integrating Marketing Strategy and We never store sensitive information about our customers in cookies.