The BCG matrix depends on the item life cycle hypothesis that can be utilized to figure out what needs ought to be given in the item. BCG Matrix Hindustan Unilever Limited – Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides. Bcg Matrix of Hul – Download as Powerpoint Presentation .ppt /.pptx), PDF File . pdf), Text File .txt) or view presentation slides online.

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T his long term perspective is a key strength of the BCG Matrix as a strategic tool. Investment in Marmite in recent years has been largely limited to advertising campaigns. All these products are contributing maximum to the market share. Firstly, market growth may be directly influenced by Unilever due to its market power.

BCG Matrix of HUL

Simply keeping them on the market is wasting resources generated by Star and Cash Cow brands. HUL stars are 1. The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth: Sunsilk made the biggest group for Indian young ladies which are — www.

The HUL question marks are 1. Since they are the new participants or strugglers in the market for real share where the market is changing at a high pace, endeavors are being made to ensure that the pick up on their piece of the pie.

Despite its existing stature, continued investment in the patented TESS technology which uses the natural essence pressed from freshly picked leaves enabled a global re-launch of Lipton Yellow Label that fuelled growth of 5. HUL have a to a great degree wide market introduction with more than 35 brands traversing crosswise over 20 particular classifications, for example, cleansers, cleansers, shampoos, healthy skin, toothpastes, antiperspirants, beautifying agents, tea, espresso, bundled sustenance, dessert, and water purifiers.

Leave a Reply Cancel reply Enter your comment here As indicated by this method, organizations or items are delegated low or superior workers relying on their market development rate and relative piece of the overall industry.


For this very reason, Unilever sold its Slim-Fast brand in July to private-equity firm, Kainos Capital, to focus on other brands with greater appeal and growth potential.

Retrievedfrom www. Stars produce a lot of money on account of their solid relative piece of the overall industry, additionally expend a lot of money in view of their high development rate; consequently the money in every bearing roughly nets out.

These are brands very much at their peak, holding a large market share in very much a growing market — therefore requiring continued investment to hold or enhance their position, as competitors continually enter the market and innovate. Enter your email address: Similar steps are taken for the other cash cows as well. The BCG matrix depends on the item life cycle hypothesis that can be utilized to figure out what needs ought to be given in the item arrangement of a specialty unit.

Pepsodent went into a noteworthy change of its Germ check and Whitening toothpaste by thinking of the Sensitive and Gum care scope of toothpastes. Notify me of new comments via email.

You are commenting using your Twitter account. The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth:. Often relatively young brands, they are yet to maximise their potential within the industry and therefore require greatest investment from the success of Cash Cow brands in order to exploit the fast market growth ahead of competitors.

Brooke Bond Sehatmand 3. However, there bc still a couple of cautions bvg be considered when using it.

Lakme Anti Ageing 4. You are commenting using your Facebook account. To find out more, including how to control cookies, see here: Despite the limitations, the BCG Matrix is a very simple and useful tool for portfolio managers to review their brands and products across industries and SBUs, and assist in prioritisation of investment and divestment.

Email required Address never made public. A dog may not require significant money since they have low piece of the pie and a low development rate and in this manner neither create nor expend a lot of money, and they are money traps as a result of the cash tied up in a business that has minimal potential and the capital that could better be conveyed somewhere else.


ArtiVaish, Knor soups thinking of the whole scope of soups running from tomato blend vegetable, Chinese to chicken soups. This site uses cookies. On the off chance that a star can keep up its substantial piece of the overall industry, it will end up being a cash cow when the market development rate decays.

Unilever: BCG Matrix | the Marketing Agenda

For example, Unilever claimed in that the soups market declined in developed markets. The organization meets each day requirements for sustenance, cleanliness, and individual care, with brands that individuals feel great, look great and get more out of life.

These are the dead-end products whose time has been and gone and likely most offer no future profits. It was very helpful. You are commenting using your WordPress. Brooke Bond Sehatmad ought to be sold off in light of the fact that the client tastes and wholesome necessities have changed from tasting vitamin B improved tea to hostile to oxidants improved tea. By continuing to use this website, you agree to their use. With the advancement of green tea, the request by wellbeing cognizant people is a greater amount of against oxidants rather vitamin b, as natural products give an abundant wellspring of vitamins.

Sandhu, Same is the case with the other stars of HUL as well. Excellent portfolio management by Unilever will see T2 become the future Dove or Tipton, before naturally becoming a Marmite and subsequently another Slim-Fast, but smart investments will prolong the growth stages and hold off the decline. The operations include over 2, suppliers and partners. The outcome is huge net money utilization.