(Beyond including full access to this Checkout Usability research study, the Baymard Premium access also include 6 additional studies (Homepage & Category. This new usability study is the result of 7 years worth of e-commerce the vast majority of the checkout changes in this report are related to. Today we’re releasing our new Product Page Usability study providing Page Usability report and benchmark at

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Just reviewed it with the team.

Sadly, little has improved in those years, and the average cart abandonment rate currently sits at Error recovery and address validation experiences, incl. The audit findings are delivered in a page report outlining the 50 most important UX improvements you can make to your site, along with best-practice examples and UX performance comparisons against leading e-commerce sites.

The benchmark database is based on more than 6, manually reviewed checkout elements and contains 50 case studies of major e-commerce sites and annotated checkout steps. Ed Armitage December 16, The team in the room really loved the way the Repoft Institute highlighted the optimizations in the various user experience elements copy, layout, design, calls-to-action…from the perspective of consumer struggles.

How to provide innovative and uability product selection with guidelines on the default sort type, avoiding most alphabetical sorting, sorting interface and scope, as well as the sort types needed.


Mike ArsenaultCo-founder of Rejoiner. Mobile product page layouts, incl.

Depending on your organization, budget, and needs, there are 3 plans to choose from:. Alex WrightDirector of Research at Etsy.

Empower Your E-Commerce Design with 32,000+ Hours of UX Research

Rick LangeOwner of StudioStreet. How to handle the form fields for all personal jsability data, incl. We often get asked to for help with checkout usability and I often refer people your way. Now our entire team has a common base of understanding, a language, and clear quantified evidence of the importance of reporg UX guidelines and pitfalls.

At Baymard Institute, we started researching checkout usability more than 9 years ago when we founded the institute and did our first round of large-scale usability testing.

E-Commerce Checkout Usability

The proper selection and assembly of form elements, inputs, and selections, incl. The implementation of post-purchase confirmations, incl. We will soon work on implementation of other usability guidelines.

And what exactly can online retailers do to improve this sad state of affairs? Published on May 23, Authored by Baymard Institute.

Researching the best ways to improve the online user experience – Baymard Institute

How to handle the form fields for all personal user data, incl. This translates into as much as a 4-fold increase in leads. They are bombarded by articles and abymard posts like this one! During all 9 years of usability testing we have consistently found the design and flow of the checkout to frequently be the sole cause for users abandoning their purchase during the checkout flow.


It was a pleasure collaborating with the Baymard team. Intelligent form features such as making inferred selections, prefilling form fields, browser auto-fills, and personalization of the checkout flow — smart form field features that improve checkout UX substantially. Shipping and store pickup, incl. How to load items in a product list, including guidelines on how new items should be loaded, how many items should be displayed by default, how to approach novel navigation methods, and more.

Comprehensive, pragmatic and actionable. They are the best usaility results given the severe limitations of the mobile platform. A must read for E-Comm UX teams. This provides your organization with the most comprehensive e-commerce UX database in the world with 3, manually reviewed e-commerce pages with more than 50, weighted UX performance scores to compare against. Thank you Christian and Jamie for your excellent work!

Mobile E-Commerce Usability: An Original Research Study – Mobile E-Commerce – Baymard Institute

See all 53 testimonials. With Baymard Premium you get full access to this benchmark database. Let me check what we can do to improve the usability in the Smashing Shop.